APA Citation

Dirksen, C. J., Kroeger, A. .., & Lockley, L. C. Readings in marketing. [y..y]: [Richard D. Irwin.

Chicago Style Citation

Dirksen, Charles J., Arthur Kroeger, and Lawrence C. Lockley. Readings in Marketing. [y..y]: [Richard D. Irwin.

MLA Citation

Dirksen, Charles J., Arthur Kroeger, and Lawrence C. Lockley. Readings in Marketing. [y..y]: [Richard D. Irwin.

Warning: These citations may not always be 100% accurate.